LABS
Music Strategy & Analytics

Where data
meets the music
business.

Pop—off Labs brings McKinsey-grade strategy and big-tech data rigor to the recorded music industry. We help labels, artists, and platforms make better decisions, faster.

100M+ Streams driven
10+ Yrs in music & consulting
3 Major labels & DSPs
Artist Strategy
Catalog Valuation
DSP Intelligence
Audience Analytics
Data Infrastructure
Platform Strategy
Release Planning
Rights Advisory
Artist Strategy
Catalog Valuation
DSP Intelligence
Audience Analytics
Data Infrastructure
Platform Strategy
Release Planning
Rights Advisory

Five ways
we move
the needle.

The music industry runs on instinct. We add the data layer. From signing decisions to DSP expansion to catalog M&A — Pop—off Labs brings structured thinking and proprietary analytics to the decisions that compound over time.

01
Artist & Label Strategy
Go-to-market planning, release architecture, and A&R investment frameworks built on market data — not gut feel.
  • Release calendar design
  • Market positioning
  • A&R financial modeling
  • DSP partnership strategy
02
Audience Intelligence
Know exactly where your fans are, where they're coming from, and how to get more of them — powered by streaming, social, and first-party data.
  • Audience segmentation
  • Territory expansion maps
  • Playlist & editorial strategy
  • Performance benchmarking
03
Catalog Valuation
Rigorous financial modeling for catalog acquisitions, rights deals, and royalty forecasting — built with the rigor of top-tier M&A advisory.
  • DCF & royalty modeling
  • Catalog due diligence
  • Deal structuring support
  • Rights portfolio audit
04
Platform & Digital Strategy
From DSP deal dynamics to emerging platform activations — strategy for the digital touchpoints that define an artist's commercial footprint.
  • DSP negotiation prep
  • Community & Discord strategy
  • Virtual & metaverse events
  • Digital collectibles
05
Data Infrastructure
Build the analytics muscle your team is missing. Custom dashboards, automated reporting, and data pipelines that turn raw streaming data into decisions.
  • SQL & BigQuery pipelines
  • Looker Studio dashboards
  • Automated artist reports
  • KPI frameworks & OKRs
Why Pop—off Labs

Not just another
music consultant.

01
Both sides of the table
We've built artists from 1K to 1M monthly listeners as managers. Then run data strategy inside a major label. Then advised on entertainment megaprojects at a top-3 consulting firm. The full picture — not one angle of it.
02
Big data, music context
SQL queries mean nothing without knowing what to look for. We combine real data engineering with deep knowledge of how Spotify editorial, DSP algorithms, and streaming economics actually work.
03
Consulting rigor, no fluff
Our team trained at top-tier management consulting firms. Every recommendation is backed by a model, a framework, and a clear path to execution. Decks that drive decisions, not decks that gather dust.
04
Built for speed
Music moves fast. We operate as a lean, senior-only team — no analysts playing telephone with your brief. You get the person who knows the answer, directly.
Track Record

Numbers that
speak plainly.

100M+
Streams delivered for a single artist
Grew an artist from 1,000 to 1M+ monthly listeners. Releases on a major label, a top global imprint, and a leading DSP-owned label. Ranked in DJ Mag's Top 100 worldwide.
80%
Reduction in ad-hoc reporting time
Deployed a suite of automated dashboards at a major Nordic label, freeing analysts for strategic work and accelerating C-level decision-making.
90%
Reduction in manual analytics workload
Built scalable data pipelines at a global tech company, reducing manual reporting across Southern European market teams and driving multi-million dollar growth.
Major Labels
Top-Tier Consulting
Big Tech
Independent Artists
DSP Partners
The Team

Senior expertise.
No juniors
in the room.

Pop—off Labs was built by practitioners — people who have sat inside major labels, run strategy at top-tier consulting firms, and scaled artists from zero to global.

Our team brings a rare combination of data engineering depth, management consulting rigor, and hands-on music industry experience across every stage of the value chain — from A&R to DSP deals to catalog M&A.

We don't subcontract. Every engagement is led and delivered by senior team members who have done the work before — inside the companies that set the standard.

Based in Los Angeles · Available for retainers, projects & advisory

Music Industry
Major Label Strategy
Senior roles inside top-3 global music groups, leading digital strategy, data democratization, and new revenue streams at C-level.
Consulting
Top-Tier Advisory
Trained at globally ranked management consulting firms. 10+ projects in PE due diligence, entertainment strategy, and financial modeling.
Big Tech
Data & Growth
Growth strategy and analytics roles at global technology companies, working with enterprise clients across Southern Europe and beyond.
Artist Management
0 to 100M Streams
Built and managed artists from the ground up — from indie label releases to major deals, worldwide tours, and top-100 DJ rankings.

Let's talk about
your music
business.

Get in touch See our services